LearnHub

THE HORSE COURSE

MARKETING YOUR HORSE BUSINESS

FOR PROFESSIONALS IN THE EQUINE SERVICE INDUSTRY

COURSE SYLLABUS

FALL 2008

INSTRUCTOR: MARK T. ELLIS

Office: 3836 Walhampton Dr. Suite 1A

Office Hours: Mon-Fri 8:00 A.M. to 5:00 P.M. EST

Office Phone: (859) 271-9973

Email: elmo033057@yahoo.com

Web Address: http://learnhub.com/redirect?u=http%3A%2F%2Fwww.horsecourse.com

Course Page: http://learnhub.com/redirect?u=http%3A%2F%2Fwww.horsecourse.com/index

Course Hours: Open 24/7/365

1. Description

Horse related businesses are a 1.6 billion dollar industry with much of the market divided between Ocala, Florida and Lexington/Louisville, Kentucky. Even though most of these types of farms need an immense amount of capital to start, many of the owners do not have a stable marketing strategy nor have they created a budget to do so. The horse course is a self paced course that teaches equine business owners how to market their businesses utilizing the Internet to gather clients and potential customers.

1. Organization

This is a self paced, online course in which topics and ideas are expressed through the Horse Course Web site, while utilizing an experienced teacher and marketer to guide you along through forums and chat rooms. This course also provides motivation and explanation of its subjects through email and an online forum. Step by step screen capture videos also help the learner see and understand technical aspects of the course and technical support can be accessed 24/7/365 by our technical support team.

1. Course Objectives and Topics

This course will cover the following goals and objectives:

Setting up email accounts

Introduction and implementation of auto responders

Utilizing opt in boxes

How to write effective email messages

How to design and implement a squeeze page

Building a sales page

Creating an order page

Designing a thank you page and back ending products and services

How to write effective sales letters

How to format the letters for maximum effectiveness

How to format the envelopes so they get opened and not tossed

Developing irresistible offers

Collecting addresses from site

D. Resources

The Horse Course has been designed so that the learner can take the entire course online. However, an online manual can be downloaded and printed out for your convenience in Adobe Acrobat (.pdf) format.

E. Testing

At the end of each module there is an online test you can take that will allow you to see how much of the course material you understand and can maintain. Although the Horse Course is a self paced course, it is highly recommended that you take them seriously and restudy or review the information that you do not understand.

F. Grading

The Horse Course is a self-paced course; therefore learners are not required to perform at a grade level. However, completion of the course is important and a certificate of completion will be awarded at the end of each section or module after the assessing tests for those sections have been successfully completed.

G. Forum, Email and Chat Room Rules of Conduct

The Horse Course takes your success with the course and your success in business very seriously. We will not tolerate any student that uses rude or obscene language on our forum or chat lines. If an enrolled member violates this rule, he or she will lose access to this course without refund.

If you use email of members to Spam them with unsolicited sales letters you account can also be terminated as well.

Your account is yours alone. Do not share it with anyone because any activity that is conducted by people not enrolled in our course may cause damage to your account and it could be terminated.

All messages are restricted to the English language. This is to include posts, email, titles and all other forms of display on the Horse Course.

You may not post any advertisements for yourself, or anyone else.

You may not substitute numbers or other characters in an effort to insert rude or obscene language into our forum.

You should also consider posting proper forum posting etiquette or manners. You should type in normal uppercase and lowercase letters. (TYPING IN ALL LARGE LETTERS CONSTITUTES SHOUTING AND SHOULD NOT BE USED EXCESSIVELY!)

H. Suggestions for Success in the Horse Course

For most people this course will not be difficult and implementing the strategies contained in the Horse Course are that not difficult. This course has been designed so that you can begin to implement the strategies in this course immediately. The main test of whether you are learning this material properly will be the manner and success that you implement these strategies into your business. If you use the material in this course and exercise the principle of taking massive action in your business, then the course will be a success for you and your enterprise.

I. Tentative Schedule

This schedule has been developed so that you can have a schedule to follow if you so desire. Since the course is a self paced one, you will have the option to study the material at your leisure. However, a schedule has been provided forthose of you that want to complete the material in a 9 week schedule.

Week 1	Setting up email accounts Introduction and implementation of auto responders
Week 2	Utilizing opt in boxes
Week 3	How to write effective email messages
Week 4	How to design and implement a squeeze page
Week 5	Building a sales page Creating an order page
Week 6	Designing a thank you page and back ending products and services
Week 7	How to write effective sales letters
Week 8	How to format the letters for maximum effectiveness How to format the envelopes so they get opened and not tossed
Week 9	Developing irresistible offers Collecting addresses from site